How Brands Use Explainer Videos to Boost Their Marketing Strategy
Why Explainer Videos Are Now a Core Marketing Asset
Modern marketing is noisy. Audiences scroll fast, compare options instantly, and expect brands to explain their value clearly. This is exactly where explainer videos shine.
Visual communication beats text for clarity
People retain up to 95% of a message when they watch it in a video, compared to 10% when reading. For marketing, this means your message sticks longer and spreads faster.
Attention spans demand fast, simple explanations
A good explainer video communicates your value in 60–120 seconds — perfect for audiences who want answers now.
Why animation amplifies marketing performance
Animation makes it easier to visualize ideas that don’t exist physically (software, processes, services, systems). This flexibility helps brands explain anything.
How Explainer Videos Support Every Stage of the Marketing Funnel
Explainer videos are not a one-time asset — they are versatile tools that fit every step of the customer journey.
Awareness — capturing attention with educational content
At the top of the funnel, explainer videos introduce your brand and help audiences understand the problem you solve.
Consideration — simplifying your offering
When prospects compare options, an explainer video clarifies features, benefits, and differentiators in seconds.
Conversion — removing objections
Explainer videos answer common questions, overcome doubts, and guide viewers toward a confident purchase decision.
Retention — onboarding customers successfully
Brands use explainer videos to:
- reduce support tickets
- teach tutorials
- improve customer satisfaction
A better onboarding experience = higher lifetime value.
Practical Ways Brands Use Explainer Videos in Their Marketing Strategy
1. Landing pages that convert better
Adding an explainer video to a landing page can increase conversions by up to 80%. Visitors understand the offer faster and trust the brand more.
Check our landing page for a solid example: Here 👈
2. High-performing paid ads
Platforms like Meta, TikTok, and YouTube love short, clear visuals. Explainer-style ads:
- lower cost per acquisition
- increase click-through rates
- work well with retargeting funnels
3. Product launches & feature announcements
Explainer videos help brands:
- introduce new products
- announce updates
- demonstrate features
- communicate changes clearly
4. Email marketing with higher engagement
Emails that include a thumbnail linked to an explainer video often see:
- higher open rates
- higher click-through rates
- more conversions
5. Social media education content
Brands use explainer videos as:
- weekly educational posts
- thought-leadership content
- storytelling pieces
- short “micro-explainers” for Reels and Shorts
6. Sales teams use them as pitch tools
A sales rep with a 1-minute explainer has a stronger pitch than one with a long deck.
7. Customer onboarding
A visual tutorial or animated guide:
- reduces confusion
- improves product adoption
- builds customer loyalty
8. Events, conferences, and pitch decks
Looped explainers help booths attract more people while pitch decks with explainer videos communicate vision instantly.
The ROI of Using Explainer Videos
Explainer videos are one of the highest-ROI marketing assets because they:
Increase conversions
Pages with video have higher conversion rates across almost every industry.
Lower acquisition cost
Better clarity → fewer confused users → more qualified leads.
Improve retention and engagement
Video keeps people on pages longer, boosting SEO and trust.
Can be repurposed everywhere
One explainer can be cut into:
- ads
- Reels
- Shorts
- onboarding content
- website banners
- email assets
- internal training material
This makes the cost per use extremely low.
How to Create an Explainer Video That Actually Works
Start with the customer’s problem
Always begin by addressing the pain point your audience feels.
Keep it short
60–120 seconds is ideal for marketing.
Choose a clean, simple visual style
Clarity > complexity.
Use a strong call to action
Tell viewers the exact next step.
Adapt formats to each platform
A website video ≠ a TikTok ad ≠ an onboarding tutorial.
Ready to Elevate Your Marketing Strategy With Animation?
Infonow Studio helps brands and organizations create:
- high-impact explainer videos
- educational and informational videos
- animated storytelling for campaigns
- content for foundations, NGOs, institutions, companies, and schools
Whether you need to explain a product, teach your audience, or communicate your mission with clarity, animation is one of the most powerful tools you can add to your strategy. Contact us today!